Show Your CEO That Content Marketing Boosts Revenue
1) The C-suite is not looking for ways to spend (more) money.
2) The C-suite is looking for ways to make (more!) money.
This handy tool will empower you to demonstrate #2.
The first thing you need to do is define the activities in your Content Hub campaign. You will input all the tactics you need to do to implement your strategy, when you will do them and how much they cost.
Use historical or anticipated traffic-to-leads-to-opportunities-to-sales metrics to calculate unit sales and revenue you might expect from your efforts.
Not much to do here. The spreadsheet does it all for you! You will be able to see the expected return using three measures: a) ROI, b) Expense-to-Revenue and c) Marketing Multiplier.